To Meet Hoahoa Takai Āporo by Ziqiong Li

To Meet Hoahoa Takai Āporo by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

To Meet Hoahoa Takai Āporo

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet Hoahoa Takai Āporo

E whakamahi ana tēnei hoahoa i te āhuatanga māmā me ngā tae kanapatanga. Ko te āporo tohu tino nui i runga i te kōpaki o te takai hua e hanga ana i tētahi tirohanga whakamīharo. Mā tēnei āhuatanga motuhake ka tū motuhake te takai i roto i ngā whakaaturanga katoa, ka āwhina hoki i ngā kaihoko kia māmā ai te mōhio anō i te hua i muri mai. Ka hanga hoki i te whakaahua o te waitohu, ka whakanui i te mōhiotanga waitohu, ā, ka tutuki te whāinga hokohoko o te taea pai ake te mahara mā te whakaaturanga takitahi.

The Recognition

About the A' Design Award Hiriwa

Ko To Meet Hoahoa Takai Āporo te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko To Meet Hoahoa Takai Āporo he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko To Meet Hoahoa Takai Āporo he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.