Koura Takai · 2025
128 Bpm Te Pūhera Tini Waipiro Tini
by Ximena Ureta
- A' Design Award Koura 2025 in Takai
- CLIENT: Contraseña Magazine
- Estimated Number of Design Views: 111,772
- Verification code 0E29637C28 · Verify this award
Colors
About 128 Bpm Te Pūhera Tini Waipiro Tini
He hoahoa pūhera me te tapanga mō tētahi pounamu tini a 128 Bpm. E tohu ana te ingoa ki tētahi tere puoro o te 128 patupatu ia meneti, he tere e hono ana ki te manawataki o te ngākau harikoa. E ahu mai ana te ariā i te puoro Blues, he momo puoro nāna i whakaahua ngā tini kāhua puoro o muri mai. Ko ngā manu he tohu mō te haerenga o te puoro i roto i ngā tau, ā, ko rātou anō hoki e kohikohi ana i ngā otaota e whakamahia ana i roto i te tini. Ko ngā parirau he tohu mō te herekoretanga auaha. Kua tāia ngā tapanga o mua me muri ki te pepa miro whakapiri, he otinga mātotoru, he māeneene hoki. Ka whakaotia te hoahoa ki te pēperu koura, te waniwani, te whakakiko me te whakariro.
About the A' Design Award Koura
Ko 128 Bpm Te Pūhera Tini Waipiro Tini te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko 128 Bpm Te Pūhera Tini Waipiro Tini he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a 128 Bpm Te Pūhera Tini Waipiro Tini i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Dimensions & Packaging
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Tags
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Production Technology
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Design Challenge
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Research
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspiration
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Project Duration
- 128 Bpm was launched in Chile on September 4, 2024.
- Operation Flow
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Image Credits
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
