Koura Takai · 2025
Solid Order Pouaka Tāonga Whakapaipai
by Yawen Jiang - A Design Studio
- A' Design Award Koura 2025 in Takai
- CLIENT: Ads
- Estimated Number of Design Views: 97,524
- Verification code 2A068F0003 · Verify this award
Colors
About Solid Order Pouaka Tāonga Whakapaipai
Ko Solid Order he tohu tāonga whakapaipai o te taumata teitei mai i Haina, e whai ana i tētahi āhua taurite e pāngā ana i ngā āhua āhuahanga me ngā hanganga whare. Ko te reo ataata o te tohu ka arotahi ki ngā tapawhā me ngā porohita, nā reira i whakaaweawe ai i tētahi hoahoa pouaka e rite ana ki te toi whakarite. Ka taurite tēnei pouaka i te āhua me te mahi, ka meinga te pouaka hei wāhanga nui o te wheako hua, me te āheinga mō te whakamahi tonu ahakoa kua tangohia ngā tāonga whakapaipai.
About the A' Design Award Koura
Ko Solid Order Pouaka Tāonga Whakapaipai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Solid Order Pouaka Tāonga Whakapaipai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Solid Order Pouaka Tāonga Whakapaipai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
- Dimensions & Packaging
- Width 95mm x Depth 95mm x Height 95mm
- Tags
- jewelry, acrylic, magnetic, transparent, box
- Production Technology
- The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
- Design Challenge
- The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
- Inspiration
- The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
- Project Duration
- October 2023 to February 2024
- Operation Flow
- By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
- Image Credits
- Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.
