Ko te hoahoa Threegun Hoahoa Kōpaki nā E2W Studio he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Threegun Hoahoa Kōpaki

nā E2W Studio

Kiritaki: E2W Studio

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,497

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167210

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Threegun Hoahoa Kōpaki

Mai i tōna tūāpapanga, kua whakamahia tonutia e Threegun te whero, he tae ka pakū ki roto i ngā tikanga Hainamana, hei huānga taketake o tōna tuakiri tirohanga. Ko te tae whero tētahi o ngā rawa nui me pupuri ki roto i te pūnaha tirohanga o te waitohu. Ko te whakamahinga pūnaha o ngā pūnaha tukutuku i roto i te kōpaki ka whakakotuihia ai te whakatakotoranga. Mō te papamuri kōpaki, kua whakauruia nouatia e te kaihoahoa te tohu Toru ki roto i te hoahoa tauira. Kua huri tēnei tauira hei rawa tirohanga matua mō Threegun, e whakahaere tonutia ana tōna wāhi nui i roto i ō rātou hoahoa tirohanga o muri mai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Threegun Hoahoa Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Threegun Hoahoa Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Threegun Hoahoa Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Inenga & Pēketanga: Width 58mm x Depth 134mm x Height 255mm
Tūtohu: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Hangarau Whakanao: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Wero Hoahoa: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Rangahau: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Whakaaweawe: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Roanga o te Kaupapa: The project was completed in 2024.
Rerenga Mahi: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Whakamana Whakaahua: Floating Stop