Ko te hoahoa Foogo Hoahoa Takai nā Jiwon Jung he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2025

Foogo Hoahoa Takai

nā Jiwon Jung

Kiritaki: Hongik University

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

13,247

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167596

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Foogo Hoahoa Takai

Ko Foogo he ariā takai i whakaawe mai i ngā waka kai Kōrea, e whakaatu ana i te auahatanga, te nekeneke, me te hoahoa ngāwari mā te kaiwhakamahi. I āhua rite ki tētahi waka kai iti, ka wehe atu i te takai pouaka ōkawa hei whakaata i te wairua o te kai ara Kōrea. Mā te whakauruhau i ngā momo waka kanorau—ngā waka noho, ngā wana, me ngā tēra—ka hopu i te ātaahua hihiri o te kai wairua Kōrea. Ko tētahi kakau wehe tāpiri e tuku ana i te māmarutanga me te ngāwari ki te whakamahi. Mā te whakakotahi i ngā āhuatanga tuku iho ki te whakaaturanga hou, ka tuku a Foogo i tētahi wheako tirohanga rūmaki, ā, ka mahi hei arawhata ahurea, e tohatoha ana i te kōrero me te kare-ā-roto o te kai Kōrea.

Te Whakamihi

Mō te A' Design Award Rino

Ko Foogo Hoahoa Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Foogo Hoahoa Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Foogo Hoahoa Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Inenga & Pēketanga: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Tūtohu: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Hangarau Whakanao: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Wero Hoahoa: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Rangahau: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Whakaaweawe: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Roanga o te Kaupapa: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Rerenga Mahi: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Pātene: This work is all original images not copyrighted.
Ngā Mema o te Rōpū: Design Director : Jiwon Jung
Whakamana Whakaahua: This work is all original images not copyrighted.