Pass Train Pēke Taonga Tūmanako nā Jiwon Jung

Ko te hoahoa Pass Train Pēke Taonga Tūmanako nā Jiwon Jung he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2025

Pass Train Pēke Taonga Tūmanako

nā Jiwon Jung

Kiritaki: Hongik University

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

12,037

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167598

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pass Train Pēke Taonga Tūmanako

Ko te Pass Train he hoahoa pakeke hanga i whakaaweawe e ngā tima, e tohu ana i te manawanui me te nekenga whakamua. Ko te Pēke Rōkomotīwa (Pēke Waitohu) e whai ana i tētahi paoa tipu, e whakapuaki ana i te ākiaki me te wawata nui. Ka whakaroa te Pēke Waka Kaipiki i te kaupapa tima, ka tāpiri i te rangi me te roanga. Ko te Pēke Mutunga, he pango, e tohu ana i te wāhi whakamutunga me te whāinga i tutuki. Ka whakaoti te Pēke Waitohu Rua-Tāhuhu i te huinga hei pouaka rangatira e whakanui ana i te angitu. I te huinga, ko ēnei waahanga ka hanga i tētahi wheako taonga kōrero e whakaatu ana i te haerenga me te tutukitanga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Pass Train Pēke Taonga Tūmanako te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pass Train Pēke Taonga Tūmanako he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pass Train Pēke Taonga Tūmanako mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Inenga & Pēketanga: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tūtohu: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Hangarau Whakanao: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Wero Hoahoa: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Rangahau: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Whakaaweawe: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Roanga o te Kaupapa: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Rerenga Mahi: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Pātene: This work is all original images not copyrighted.
Ngā Mema o te Rōpū: Design Director : Jiwon Jung
Whakamana Whakaahua: This work is all original images not copyrighted.