Kaigua Te Kōhua Tī (Tea Bag Packaging) nā Chushan Design

Ko te hoahoa Kaigua Te Kōhua Tī (Tea Bag Packaging) nā Chushan Design he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Kaigua Te Kōhua Tī (Tea Bag Packaging)

nā Chushan Design

Kiritaki: Shenzhen Chushan Design Culture Group Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,843

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170073

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kaigua Te Kōhua Tī (Tea Bag Packaging)

He hoahoatanga tāpui a Kaigua mō ngā pēke tī taringa iri. He pouaka raka ngāwari te pouaka o waho, e 115 ki te 120 ki te 35 mirimita te rahi, i hangaia kia rite ki te whakamahi kotahi-ringa me te haerenga. Kei mua he tae tongi māwhero me ngā tohu Hainamana i tā wera. Ka whakauruhia ngā mōhiohio reka me te hua mā ngā piri whakapiri, e whakaiti ana i te rauemi tā me te para tāpui. Kei roto, ko ngā pēke ripa konumohau kua hipokina, e 100 ki te 120 mirimita te rahi, e pupuri ana i te tī kia hou tonu. E rima ngā tohu mai i te I Ching e rite ana ki ngā reka tī e rima, ā, kua tāia he whakamāoritanga ki muri o ia pēke.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Kaigua Te Kōhua Tī (Tea Bag Packaging) te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kaigua Te Kōhua Tī (Tea Bag Packaging) he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kaigua Te Kōhua Tī (Tea Bag Packaging) i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Inenga & Pēketanga: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Tūtohu: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Hangarau Whakanao: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Wero Hoahoa: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Rangahau: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Whakaaweawe: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Roanga o te Kaupapa: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Rerenga Mahi: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Ngā Mema o te Rōpū: Yin Peng
Mai Jingjing
Wang Kaixin
Whakamana Whakaahua: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.