Kolompeh Te Mahi Kai Parani mō ngā Keke nā Sajad Izadi

Ko te hoahoa Kolompeh Te Mahi Kai Parani mō ngā Keke nā Sajad Izadi he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Kolompeh Te Mahi Kai Parani mō ngā Keke

nā Sajad Izadi

Kiritaki: Reza Sweets and Nuts

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,175

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170085

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kolompeh Te Mahi Kai Parani mō ngā Keke

He hoahoa kōpaki a Kolompeh mō ngā keke tuku iho o Kerman, kua whakakīngia ki te rehita me te reka o te ranu karepe. He mea hanga te pouaka ki te kāri kua whakauhingia ki ngā rawa wai hei whakarite kia whai take mō te taiao. Kei runga i ngā mata katoa he whakaahua e whakaatu ana i ngā tāngata i whakaawe mai i ngā tūpuna o Kerman, he roa ngā huru waha, he kākahu kua whakapaipaitia ki ngā tauira Pahia. Ko ngā tae koura me ngā tae kanapa e whakaatu ana i te kounga, ā, ko ia tae e tohu ana i tētahi reka motuhake. Kua whakaritea ngā keke ki roto i te pepa waku kai-kounga. E hono ana te hoahoa i te toi ā-rohe ki te mākete o ēnei rā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Kolompeh Te Mahi Kai Parani mō ngā Keke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kolompeh Te Mahi Kai Parani mō ngā Keke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kolompeh Te Mahi Kai Parani mō ngā Keke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Inenga & Pēketanga: Width:224mm Depth:55mm Height:224mm
Tūtohu: Packaging design, Sweets , Design, Graphic Design, Illustration
Hangarau Whakanao: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Wero Hoahoa: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Rangahau: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Whakaaweawe: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Roanga o te Kaupapa: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Rerenga Mahi: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Ngā Mema o te Rōpū: Graphic Designer: Sajad Izadi
Whakamana Whakaahua: Graphic Designer: Sajad Izadi