Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga by Shi Chun Sheng

Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga by Shi Chun Sheng is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

KouraWhakairoiro· 2025

Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga

by Shi Chun Sheng

Client: The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i

A' Design Award Koura Winner in Whakairoiro Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga

Ko te pūnaha tautuhi ataata 2024 mō te Kura Hoahoa Ataata o te Guangzhou Academy of Fine Arts e huri ana i ngā kara whakanui hei hanganga matua mō te whakaaro hoahoa. Mā te whakamahi kaha i te takirua o te kara, e mahi tahi ana hei tūranga tauranga whakaaro mō te matakitanga whānui me ngā whare whakatupu whakaaro mō te whakahē ā-mātauranga, ka whakahou tēnei anga i te tūnga o GAFA hei pona whakaputa i roto i te tiputanga mātauranga o te hoahoa ā-ao.

The Recognition

About the A' Design Award Koura

Ko Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Guangzhou Academy of Arts Tautuhi Ataata Whakaaturanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
Production Technology: This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
Project Duration: The project started in Guangzhou in February 2024 and will end in May 2024.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Patents: Guangzhou Academy of Fine Arts
Team Members: AD. D: Shi ChunSheng
D: Tang RuoFei ,Chen Ruoxi, Liu YiHe , Chen YiMiao
MD: Luo ZhiKun
Image Credits: Guangzhou Academy of Fine Arts