Woosmell Te Pūhera Kakara by Sun Wang and Sun Xi

Woosmell Te Pūhera Kakara by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Woosmell Te Pūhera Kakara

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Te Pūhera Kakara

He hoahoa pūhera ka taea te whakamahi anō a Woosmell, i hangaia mō tētahi waitohu kakara. He rite te āhua o te pēke o waho ki te pēke tina, ā, kua hangaia ki te Tyvek, he pepa waihanga pakari. Ka taea te kawe i te pēke hei taputapu whakapaipai o ia rā i muri i te whakatuweratanga o te hua, nō reira kāore te pūhera e whiua atu. Kei roto i ia huinga tētahi pōro whakaputa kakara puareare ka whakapiritia ki te kakī o te pounamu kakara. Mā tētahi wiki miro kei roto i te pōro puareare e kawe te wai, ā, ka tukuna he kakara ngāwari kāore he mura ahi. Mā tēnei hoahoa e hono ai te kakara ki te whakamahinga whaihua o ia rā.

The Recognition

About the A' Design Award Hiriwa

Ko Woosmell Te Pūhera Kakara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Woosmell Te Pūhera Kakara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Woosmell Te Pūhera Kakara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi