Ghaffari Te Tāwharau Hua Matū by Wallrus Design Studio

Ghaffari Te Tāwharau Hua Matū by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Ghaffari Te Tāwharau Hua Matū

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #171092

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Colors

The Design

About Ghaffari Te Tāwharau Hua Matū

He hoahoa tāwharau a Ghaffari i whakawhanakehia mō tētahi kāhui hua matū. Ka whai te hoahoa i tētahi tikanga māmā, i tangohia ai ngā āhuatanga tāpiri kia mārama ake ngā mōhiohio matua. Mā te momotuhi kaha me tētahi papa tae motuhake e tautoko ana te kitea ngāwaretanga i runga i te papa hoko. Ka whakaputaina ngā tapanga mā te hangarau tapanga ā-roto-pūrere (in-mould labeling). I urutauhia te pūnaha ataata ki ngā hua o ngā āhuatanga me ngā rahi rerekē, nō reira kotahi te reo e kapi ana i te katoa o te kāhui hua. Ko te whāinga ko te whakakotahi i tētahi tuakiri marara, ā, kia āhei te tipu puta noa i ngā mākete me ngā ara pāpāho.

The Recognition

About the A' Design Award Hiriwa

Ko Ghaffari Te Tāwharau Hua Matū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ghaffari Te Tāwharau Hua Matū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ghaffari Te Tāwharau Hua Matū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.