Honki Factory Tuakiri Ataata nā Daichi Takizawa

Ko te hoahoa Honki Factory Tuakiri Ataata nā Daichi Takizawa he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Honki Factory Tuakiri Ataata

nā Daichi Takizawa

Kiritaki: Honki Factory Co.,Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

60,420

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170847

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Honki Factory Tuakiri Ataata

Ko te ariā ko te Whakatuwheratanga o te Ara, te Huarahi Honki. Ka whakamaramatia a Honki hei Ngākau Pono, hei whai i te whāinga mārama me te whai i ngā mahinga tōtika ki reira. Ko te hunga e matatau ana ki te huarahi whakarite mō te whanaketanga pakihi ka taea e rātou te hanga i ngā ara hou. Ko te hiahia ki te whakatipu i ngā tāngata Honki maha e whakaaturia ana i roto i te taupae āhua-H, e tohu ana i te hanganga, me te logotype, i whakaohokia e te wheketere, e tohu ana i te whakaputa. Ko te hoahoa rerekē o te tohu me te momotuhi e whakaata ana i te urutautanga puta noa i ngā ahumahi katoa me ngā mara katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Honki Factory Tuakiri Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Honki Factory Tuakiri Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Honki Factory Tuakiri Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Inenga & Pēketanga: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tūtohu: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Hangarau Whakanao: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Wero Hoahoa: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Rangahau: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Whakaaweawe: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Roanga o te Kaupapa: This project started in June 2022 and was completed in March 2024.
Rerenga Mahi: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Whakamana Whakaahua: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024