Dr Dancheva Whakahōutanga Paetukutuku nā Maria Burgelova - More By Us

Ko te hoahoa Dr Dancheva Whakahōutanga Paetukutuku nā Maria Burgelova - More By Us he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

RinoTukutuku· 2025

Dr Dancheva Whakahōutanga Paetukutuku

nā Maria Burgelova - More By Us

Kiritaki: Dr Dancheva

Kaitoa o te A' Design Award Rino i te Wāhanga Tukutuku

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #171770

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dr Dancheva Whakahōutanga Paetukutuku

Ko te whakahōutanga paetukutuku mō Tākuta Dancheva, he tohunga ki te mātauranga kiri me te mātauranga mate tangata, e whakaatu ana i tētahi huarahi aro nui ki te tūtakitanga o te mōhiohio hauora me te wheako kaiwhakamahi. E waihanga ana i tētahi taiao matihiko e whakataurite ana i te tika ā-rongoa me te māmā o te manawanui. Ko te hoahoa ā-tirohanga e tohua ana e te papa tae māmā kua kōwhiria tūpatotia. Ko ngā tae māmā, ngāwari, mahana e mahi tahi ana i runga i te tōkeke ki te whakatū i te rangimārie. Ko tēnei kōwhiringa tae ā-whakaaro e whai hua ana ki te waihanga i tētahi āhuatanga powhiri, whakamāmā hoki. Ko ngā pikitia hāngai e waihanga ana i tētahi āhua o te hononga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Dr Dancheva Whakahōutanga Paetukutuku te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Dr Dancheva Whakahōutanga Paetukutuku he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Dr Dancheva Whakahōutanga Paetukutuku mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Inenga & Pēketanga: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
Tūtohu: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Hangarau Whakanao: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Wero Hoahoa: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Rangahau: Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Whakaaweawe: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Roanga o te Kaupapa: The project stared on 21st of January 2024 in Sofia, Bulgaria.
Rerenga Mahi: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Ngā Mema o te Rōpū: Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
Whakamana Whakaahua: All credits are in the PDF.