Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro by Wen Liu

Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2026

Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro

He pūhera te Zhang Gong Lao Jiu 1975 i hoahoatia mō tētahi waipiro Hainamana. Ko te āhua whānui i whakaawea e ngā rākau locust kua rau tau te pakeke e tupu ana i te papa o te wheketere waipiro. He penupenu taiao-pai te pouaka o waho, ā, ko te kiri o te rākau i hangaia mā te whakapohewa tāraru, kaua mā te tā waituhi. I tahuna te pounamu ki te kōata mā Hainamana, ā, nā te huringa o te oumu i puta ai ngā tauira māori ki ētahi wāhi. Ka whakamaharatia e te mata o te pounamu te kiri taratara o ngā rua whakatupu tawhito. Ko te rahi o te pūhera ko te 125 mā te 125 mā te 290 mitamano.

The Recognition

About the A' Design Award Hiriwa

Ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li