Fenjiu Jujiang Lingqiong Te Tāpani Waipiro by Wen Liu

Fenjiu Jujiang Lingqiong Te Tāpani Waipiro by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2026

Fenjiu Jujiang Lingqiong Te Tāpani Waipiro

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Te Tāpani Waipiro

Ko Fenjiu Jujiang Lingqiong he hoahoa tāpani mō tētahi waipiro baijiu nō Haina. Ko te uhi o waho, he rite tōna āhua ki te maunga, hei whakamaumahara i ngā Maunga o Luliang, te wāhi i whānau mai ai te waitohu, ā, ka taea te hiki ake kia tae atu ai ki te pātara kei roto. He waha iti tō te pātara, he take koi hoki, he āhua i whakamahia i te mahinga baijiu o Haina i tōna ono mano tau ki muri. I hangaia te pātara ki te ringa i te uku, ā, i whakaotia ki te kārehu kōhatu utu nui. Ka whakamahia e te tāpani o waho te tioata konukawata me te whakatae konganuku wera nui. Nā te āhua whakairo ka taea te mātakitaki mai i ngā taha katoa.

The Recognition

About the A' Design Award Hiriwa

Ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li