Guojiao 1573 Te Tāpirihanga Waipiro Baijiu by Wen Liu

Guojiao 1573 Te Tāpirihanga Waipiro Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2026

Guojiao 1573 Te Tāpirihanga Waipiro Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Te Tāpirihanga Waipiro Baijiu

He hoahoa tāpirihanga tuku-iti a Guojiao 1573 mō tētahi waipiro baijiu Hainamana kounga kairangi. E ahu mai ana te hoahoa i te loong, he ahua waimarie i roto i te ahurea Hainamana. Mā te whakairo āhua-toru e whakaatuhia ai te loong puta noa i te pounamu me te tāpirihanga o waho, ā, ka noho huna ētahi wāhanga o te ahua i roto i ngā hanga. I hangaia te pounamu ki tētahi tikanga uku tawhito i tahuna ki te oumu, ā, i whakaahuatia ā-ringa. Ko te rahi o te tāpirihanga he 205 mā te 170 mā te 295 mitarau. Mā te hanga mārire, rangatira hoki e pōwhiritia ai te kaihoko ki te tūhura me te whakatuwhera i te tāpirihanga.

The Recognition

About the A' Design Award Hiriwa

Ko Guojiao 1573 Te Tāpirihanga Waipiro Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Guojiao 1573 Te Tāpirihanga Waipiro Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Guojiao 1573 Te Tāpirihanga Waipiro Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li