Zhang Gong Lao Jiu Te Pūhera Waipiro nā Wen Liu

Ko te hoahoa Zhang Gong Lao Jiu Te Pūhera Waipiro nā Wen Liu he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Zhang Gong Lao Jiu Te Pūhera Waipiro

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Ngā Tae

Te Hoahoa

Mō Zhang Gong Lao Jiu Te Pūhera Waipiro

Ko Zhang Gong Lao Jiu he hoahoa pūhera mō tētahi baijiu Hainamana kua whakapakekehia. He uku takarepa te pounamu, ā, he whakairo ana ngā taipitopito, ā, e whakamaumahara ana te āhua ki ngā rerekētanga ohorere o te uku i hangaia i runga i te wīra hurihuri. Nā te mata taratara ka whai kounga pānga kaha te pounamu. He kirihou te taupoki me te whakaahua o te rākau, ā, e tutuki ana i ngā paerewa hiri pakari. Ko te pouaka o waho e whakakotahi ana i te kōti rākau ōkiwa māori me te whakarewa, e tāpiri ana i te ārai wera me te whakangāwari wiri kia haumaru ai te kawe. Ko te pānga ā-ringa te pūtake o te hoahoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zhang Gong Lao Jiu Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhang Gong Lao Jiu Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhang Gong Lao Jiu Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Inenga & Pēketanga: 120mm*120mm*280mm
Tūtohu: Natural, Rustic, Time-Tempered, Eco-Conscious
Hangarau Whakanao: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Wero Hoahoa: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Rangahau: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Whakaaweawe: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Roanga o te Kaupapa: November 2024, Shenzhen, China
Rerenga Mahi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Ngā Mema o te Rōpū: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li