A Moment of Joy Te Tāwharu Waipiro nā Weijun Xu

Ko te hoahoa A Moment of Joy Te Tāwharu Waipiro nā Weijun Xu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

A Moment of Joy Te Tāwharu Waipiro

nā Weijun Xu

Kiritaki: Weijun Xu

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō A Moment of Joy Te Tāwharu Waipiro

Ko A Moment of Joy he hoahoa tāwharu waipiro i whakaaweawetia e te puāwai paramu, he tohu o te manawaroa me te ngāwari. He karaehe pūataata te pounamu, i hangaia mā te tukanga whakarewa kotahi i te pāmahana teitei e hanga ai ngā mata kōpiko maeneene, haere tonu hoki. He rite tonu te rauemi o te taupoki, ā, he āhua puāwai paramu tōna e whakaroa ana i te hanga o te pounamu. Mā te tinana pūataata e whakaatu te waipiro kei roto, ā, ka whakaputaina anō te mārama me te atarangi. Ka whakamahia e te pouaka o waho he pepa taiao-pai me te whakakiko ngāwari. Ka honoa e te āhua tino māmā ngā tohu ā-Rāwhiti me te hoahoa hou.

Te Whakamihi

Mō te A' Design Award Parahi

Ko A Moment of Joy Te Tāwharu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko A Moment of Joy Te Tāwharu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a A Moment of Joy Te Tāwharu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Inenga & Pēketanga: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tūtohu: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Hangarau Whakanao: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Wero Hoahoa: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Rangahau: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Whakaaweawe: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Roanga o te Kaupapa: The project finished in December 2024 in Guiyang.
Rerenga Mahi: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Ngā Mema o te Rōpū: Weijun Xu
Whakamana Whakaahua: Weijun Xu