Ko te hoahoa Cistanche Desertico Tāpī Inu nā Lei Wen he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Cistanche Desertico Tāpī Inu

nā Lei Wen

Kiritaki: Tocreate Brand

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cistanche Desertico Tāpī Inu

Ko Cistanche Desertico he hoahoa tāpī mō tētahi inu i ahu mai i te tipu, i hangaia ki te peptide cistanche deserticola. Ko te tāpī he pouaka kikī e uru māmā ana ki roto i te pēke. He māmā, he wāwāhi hoki te hanganga, nō reira ka taea te tango i te inu i muri i te huakanga kotahi noa. He kāri mā te pouaka me te taimana kōura, e tautoko ana i te āhua ataata iti me te ōkawa. Ka wehe atu te hoahoa i te āhua taumaha o ngā tāpī rongoā tuku iho, ā, ka aro ki ngā ritenga o ia rā a ngā kaimahi tari taiohi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Cistanche Desertico Tāpī Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cistanche Desertico Tāpī Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cistanche Desertico Tāpī Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Inenga & Pēketanga: 230*158*145毫米
Tūtohu: Big health brands, plant-based beverages, packaging design
Hangarau Whakanao: White cardboard box with gold foil stamping.
Wero Hoahoa: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Rangahau: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Whakaaweawe: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Roanga o te Kaupapa: The project will be launched in 2025 and enter the production and sales phase.
Rerenga Mahi: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Pātene: donge ejiao
Ngā Mema o te Rōpū: LEO