Massaya Mahi Matua: Te Whakapaketanga Waina by BRANDiT.

Massaya Mahi Matua: Te Whakapaketanga Waina by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2014

Massaya Mahi Matua: Te Whakapaketanga Waina

by BRANDiT.

Client: BRANDiT.

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Massaya Mahi Matua: Te Whakapaketanga Waina

Kuputuhi Pukapuka: Ko Massaya he pēke whakapaipai i hangaia hei pupuru i ngā ipu waina e rua. Ko te nuinga o ngā pēke waina i hangaia mō te whakaaturanga tū poutū, ā, ka akiritia i te tangohanga o ngā ipu. Ko Massaya te huarahi anō e taea ai te whakamahi anō. He whakapae te pēke, nā te mea ko te whakapae te tūnga pai rawa atu mō te rongoātanga o te waina, ā, ka āhua rite ki tētahi pukapuka onamata. Kei roto tētahi hanga tapatapahi kua hangaia kia tika ai ki ngā ipu e rua, e pupuru haumaru ana i a rāua ki tō rāua wāhi. Ko te pūnaha kati e whakamahi ana i ngā parirau taha e rua me ngā parirau iti ake e rua, nā reira karekau he tapa e hiahiatia ana. Ka taea te pouaka te whakakī anō, ka taea rānei te whakamahi hei taonga whakapaipai i runga i te papa whakairi.

The Recognition

About the A' Design Award Rino

Ko Massaya Mahi Matua: Te Whakapaketanga Waina te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Massaya Mahi Matua: Te Whakapaketanga Waina he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Massaya Mahi Matua: Te Whakapaketanga Waina mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian