Lithuanian Vodka Gold Hoahoa Takai Wōtika by Studija Creata

Lithuanian Vodka Gold Hoahoa Takai Wōtika by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2015

Lithuanian Vodka Gold Hoahoa Takai Wōtika

by Studija Creata

Client: Stumbras

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Hoahoa Takai Wōtika

Ko te māia me te mārama ngā āhuatanga matua e whakaata ana i te kounga o te wōtika. I tino hiahiatia kia whakamanahia ēnei i te wā e whakahōu waitohu ana i te Lithuanian Vodka Gold – te kaihautū maakete wōtika i Lithuania. I taua wā anō, i whakaekea ētahi āhuatanga o te tuakiri ā-motu – nā te ingoa ake o te Lithuanian Vodka i hiahia ai tēnei whiringa. I whakaputa ngā āhuatanga tūturu ā-iwi hei whakakotahitanga hou, māmā. I te wā i wāwhia te taumaha o te tūtohu tawhito ki te hanga i tētahi whakapaipai māmā, poka, ka whiti mai te koura i roto i tētahi āhua ātaahua ake.

The Recognition

About the A' Design Award Parahi

Ko Lithuanian Vodka Gold Hoahoa Takai Wōtika te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lithuanian Vodka Gold Hoahoa Takai Wōtika he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lithuanian Vodka Gold Hoahoa Takai Wōtika i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas