Destination Paris Bercy Waitohu Kiko by Fanny De Bray

Destination Paris Bercy Waitohu Kiko by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2020

Destination Paris Bercy Waitohu Kiko

by Fanny De Bray

Client: Made For You

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Destination Paris Bercy Waitohu Kiko

He tuakiri ataata i hangaia mō tētahi wāhi whakaeke huihuinga i Paris. Ko te tuakiri e whakaatu ana i te rohe o Paris Bercy hei wāhi e taea ai e ngā kaimahi ngaio me te iwi whānui te whakahaere huihuinga. Ka ahu mai te kaupapa i ngā rātaka haerenga me ngā kāri hararei. Ka tāia te waitohu kia rite ki te hiri uruwhenua, ā, ka mahi hei tohu kounga. Ka whakaaturia ia hoa mahi mā tētahi waitohu i te āhua hiri, e hanga ana i tētahi hainatanga kotahi e whakakotahi ana i ngā momo mātauranga ngaio rerekē. Ko tētahi rohe kikorangi, mā me te whero e whakamahara ana ki ngā kōpaki panuku rangi tawhito me te ahurei o Wīwī. Ka whakamahia te tuakiri ki tētahi kāri pakihi, tētahi pukapuka iti me tētahi paetukutuku.

The Recognition

About the A' Design Award Rino

Ko Destination Paris Bercy Waitohu Kiko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Destination Paris Bercy Waitohu Kiko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Destination Paris Bercy Waitohu Kiko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez