Eyesbound Paetukutuku Kohinga Mahi by Julia Hell

Eyesbound Paetukutuku Kohinga Mahi by Julia Hell is a highly esteemed winner of the very prestigious 2016 A' Design Award Hiriwa in Hoahoa Paetukutuku me te Tukutuku Competition Category.

HiriwaTukutuku· 2016

Eyesbound Paetukutuku Kohinga Mahi

by Julia Hell

Client: Eyesbound

A' Design Award Hiriwa Winner in Tukutuku Category

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Verified Award Winner

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Uru Rārangi Tatari Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesbound Paetukutuku Kohinga Mahi

Ko Eyesbound he paetukutuku kohinga mahi kua hoahoatia mō tētahi kaiwhakaahua. Ko ngā whakaahua mata katoa te wāhanga matua o ia wharangi. Kua whakaritea ngā rawa whakaterenga kia ngāwari, ā, ka taea te huna, kia kore ai ngā whakaahua e taupokina. Ka whakaatuhia hoki te tohu tāikiiki i te āhua mata katoa, e whakaiti ana ka whakamārama haere. Ko te mangu me te mā anake ka whakamahia, mai i te tohu ki ngā papamuri me te tāikiiki, kia noho tonu ai te aro nui ki ngā whakaahua. He urupare te paetukutuku, ā, ka taea te whakahaere mā te kiore, mā ngā pātene pere rānei.

The Recognition

About the A' Design Award Hiriwa

Ko Eyesbound Paetukutuku Kohinga Mahi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Eyesbound Paetukutuku Kohinga Mahi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Eyesbound Paetukutuku Kohinga Mahi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design focuses on the strong imagery of the photographer and emphasizes this by using full screen images as a main detail. The navigation elements are kept simple and it is possible to hide them, so the images will not be covered by them. The typographic logo is displayed in full screen mode as well but scales down and transparentizes. In order to set the focus on the images, the only used colors are black and white.
Dimensions & Packaging: Responsive web page with always-fullscreen imagery and fullscreen mode in supported browsers.
Tags: Clean, Easy-to-use, Photography, Simple, Website, Web Design, Portfolio
Production Technology: The web design was created in Adobe Photoshop, Realization Tools: Drupal 7, CSS 3, HTML 5, jQuery
Design Challenge: The challenge was to find a way to display photography online in a new and unseen way. To do so I needed the full screen mode. The technical realization happened to be difficult, since the website is responsive. It does not work on every browser, older browsers do not support the fullscreen mode.
Research: I browsed several photographers portfolio websites, both, of famous and not yet discovered photographers and filtered design and layout wise for similarities and differences. Many portfolio pages do not have full screen options. I started to focus on the works. My client does not use his own name to publish his photos, we created sort of a brand for the photos. Then I started to look at fashion, furniture and lifestyle brands. They all put the emphasis on the product. In our case the photography becomes the product, at least presentation wise.
Inspiration: The main inspiration came through the photographers imagery. He focuses on architecture and nature motifs with a unique point of view. In preparation for the design, I had a look at several portfolio websites to get a best practice overview. I realized, that the information about the photographer often seems more important than the images. So I focused on the images as a key element.
Project Duration: The project started in May 2014 in Berlin and went live in August 2014. Since then minor iterations are still in progress to present day.
Operation Flow: The website can be operated by mouse and keyboard, using arrow keys inside modern browsers. The navigation structure is kept simple, without too many sub pages to the flow flat and the user interested.
Image Credits: Image #1: Photographer: Jannis Hell, Zirkuszelt, 2014.
Image #2: Photographer: Jannis Hell, Ibsens Hotel, 2014.
Image #3: Photographer: Jannis Hell, Shuttered, 2013.
Image #4: Photographer: Jannis Hell, Trockenraum, 2013.