Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Hiriwa Winner in Takai Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro

Ko Taiyuan ZHI Yuanyi he hoahoa pēke mō te ipu waipiro i hangaia mō te Rōpū Moutai. Ka wehe te hoahoa i te momo Moutai kua tāmau kē, ā, ka pupuri noa i te āhua ipu e mōhiotia ana, kua whakanuia me te hanga kia teitei ake. Ko te wai te kaupapa matua, nā te mea e whakaahuatia ana te waipiro he wai e mau ana i te kare ā-roto. E whakaatu ana te mata i tētahi tauira wai-moana me te pari i tangohia mai i ngā kākahu māngai o mua, tahi anō ki ngā tauira waimarie tuku iho. Ko ngā ngaru, ngā kōhatu tū me ngā kapua e tohu ana i te harikoa me te roa o te ora. Ka tunua te whakapaipai ki runga i te ipu karaihe.

The Recognition

About the A' Design Award Hiriwa

Ko Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Moutai Group's - Taiyuan ZHI Yuanyi Te Pēke Ipu Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo