The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2020
The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro
by Li Zuo
Client: Wendao WD Creativity
A' Design Award Hiriwa Winner in Takai Category
Verified Award Winner
Verify Award Status for #86639The Design
About The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro
Ko Wu he hoahoa whakakīnga mō tētahi waipiro reka Maotai kounga teitei. He āhua pēnei i te pata wai te pounamu, e whakaatu ana i te whakaaro he pūmā mātotoru te waipiro kei roto. Kua whakakanapatia te mata karaehe, ā, kua whakakoretia te tohu ki te koura. He rākau māori te pouaka o waho kua whāia ki tētahi tauira kōpani wai, e whakaata ana i te āhua o te pounamu, ā, ka taea te hangarua. I whakamahia he pūrua karaehe rākau whāwhai i te wā o te hanga. Ko te huinga katoa 260 mm te whānui, 140 mm te hōhonu, 300 mm te teitei. Ka āwhina te hoahoa i ngā kaihoko ki te mārama ki te āhua o te waipiro.
The Recognition
About the A' Design Award Hiriwa
Ko The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Soul of Maotai Flavour Wu Te Mahi Matua: Te Whakakīnga Pounamu Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
