Peace and Presence Well-Being Waitohu by Lisa Winstanley

Peace and Presence Well-Being Waitohu by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2020

Peace and Presence Well-Being Waitohu

by Lisa Winstanley

Client: Peace & Presence Well-being UK

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #87317

Tūhura Anō Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Peace and Presence Well-Being Waitohu

Ko te Hauora me te Taapiritanga He kamupene rongoa kei UK e whakarato ratonga penei i te reflexology, te mirimiri katoa me te reiki hei whakaora i te tinana, hinengaro me te wairua. Ko te reo ataata o te waitohu P&PW i ahu mai i runga i tenei hiahia ki te tono i te ahua o te rangimārie, te marie me te whakangāwari, i whakaaweahia e nga maharatanga o te tamarikitanga nostalgic o te taiao, otira te tango mai i nga tipu me nga kararehe kei nga tahataha awa me nga whenua ngahere. Ko te papatae tae he mea whakaawe mai i nga ahuatanga o te wai o Georgian i roto i o raatau ahuatanga taketake me te waikura ano e mau ana i te nostalgia o nga wa o mua.

The Recognition

About the A' Design Award Hiriwa

Ko Peace and Presence Well-Being Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Peace and Presence Well-Being Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Peace and Presence Well-Being Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Packaging: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tags: branding, visual identity, logo, stationery, packaging, merchandise
Production Technology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Design Challenge: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Research: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Project Duration: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operation Flow: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.