The Big Book of Bullshit Pukapuka by Lisa Winstanley

The Big Book of Bullshit Pukapuka by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

HiriwaTā· 2020

The Big Book of Bullshit Pukapuka

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Hiriwa Winner in Tā Category

57,810

Verified Award Winner

Verify Award Status for #87320

Tūhura Ratonga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Big Book of Bullshit Pukapuka

Ko te pukapuka Big Book of Bullshit he torotoro whakairoiro mo te pono, te ti'aturi me te teka, ka wehea ki nga upoko e toru kua honoa. Ko te Pono: He tuhinga roa mo te hinengaro o te tinihanga. Te Kaitiaki: he whakatewhatewha titiro mo te whakaaro whakawhirinaki me Te Tika: He taiwhanga whakaahua o te porangi, i ahu katoa mai i nga whaki kore ingoa mo te tinihanga. Ko te whakatakotoranga ataata o te pukapuka he mea whakaawe mai i te "Van de Graaf canon" a Jan Tschichold, i whakamahia i roto i te hoahoa pukapuka hei wehewehe i tetahi wharangi kia pai nga waahanga.

The Recognition

About the A' Design Award Hiriwa

Ko The Big Book of Bullshit Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Big Book of Bullshit Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Big Book of Bullshit Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimensions & Packaging: 235mm x 285mm finished size
198 pages
Tags: Book Design, Layout, Typography, Illustration, editorial
Production Technology: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Design Challenge: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Research: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiration: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Project Duration: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Operation Flow: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit