Iridescent Tea Pepeha nā Chieh Yu Chiang

Ko te hoahoa Iridescent Tea Pepeha nā Chieh Yu Chiang he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Iridescent Tea Pepeha

nā Chieh Yu Chiang

Kiritaki: Pin Shiang Tea Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,981

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88575

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Iridescent Tea Pepeha

Ko tenei kaupapa e whakakotahi ana i te toi whaka te rawhiti, ki te hauauru, mo te noho me te ahurea ki te pikitia kotahi, ka whakamahi i nga whiu miihiko tarai me nga tae maamaa me nga momo rereke me nga momo taera. Ko te kaha o nga whiu paraihe me te tae o te waituhi e tohu ana i te reka o te tiihi o Taiwan, nga tae maamaa me te kiriata maheni e tohu ana i nga tohu nui. He atarangi me te rama, te ahua me te kaupapa matua mo tenei hoahoa. Ki te takahi i te ahua whiti o te ahurea tiu, ka whakamatau tenei whaarangi ki te whakamahi i te tirohanga hou me nga hoahoa ki te whakauru ki nga whakatipuranga rereke me nga ao.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Iridescent Tea Pepeha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Iridescent Tea Pepeha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Iridescent Tea Pepeha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Inenga & Pēketanga: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tūtohu: Iridescent, Tea, Art, Shadow, Light, Packaging design
Hangarau Whakanao: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Wero Hoahoa: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Rangahau: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Whakaaweawe: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Roanga o te Kaupapa: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Rerenga Mahi: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Ngā Mema o te Rōpū: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Whakamana Whakaahua: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao