Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu nā Wen Liu and Kaichen Xie

Ko te hoahoa Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu nā Wen Liu and Kaichen Xie he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu

nā Wen Liu and Kaichen Xie

Kiritaki: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,098

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88579

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu

Tuhinga Pukapuka: Ko Akimbo Coffee Beer he hoahoa take whakakao mō ngā pia kawhe mahi-a-ringa e rua i hangaia mā roto i te mahi tahi a tētahi kaipahua kawhe me tētahi wheketere pia. Ka hokona ngā pia i roto i ngā kēne konumohe, ā, ko te pouaka o waho e 115 mirimita te roa, 66 mirimita te whānui me te 66 mirimita te teitei. Ko tētahi whakaahua i peitahia ā-ringa me tētahi momo tuhi ā-ringa tawhito e hoatu ana ki ngā kēne he āhua whakangā me te hou. E whakaatu ana te whakaahua i ngā mascots o ngā kaipahua e rua e eke ngaru ana i te taha moana. E aro ana te hoahoa ki ngā kaihoko rangatahi, ā, e whakamārama mārika ana kei roto i te inu he waipiro.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Akimbo Coffee Beer Mahi Matua: Take Whakakao Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Inenga & Pēketanga: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tūtohu: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Hangarau Whakanao: The material of the packaging is an aluminum can.
Wero Hoahoa: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Rangahau: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Whakaaweawe: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Roanga o te Kaupapa: The project started in September 2018 and finished in October 2018 Shenzhen.
Rerenga Mahi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Whakamana Whakaahua: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018