Tea and Pastry Primary Function: Whakakāpuia Koha by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2020
Tea and Pastry Primary Function: Whakakāpuia Koha
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #93966
The Design
About Tea and Pastry Primary Function: Whakakāpuia Koha
Book Text: Ko Tea and Pastry he huinga whakakāpuia koha i hangaia mō te Hākari o te Ngahurupoto. E rua ngā pouaka kei roto i te kōpaki kotahi, e mau ana i te tī mangu me te keke pēpē āhua Su. He māmā, he ngāwari te whakatakotoranga o te mata. He peita mangu e whakaatu ana i te maunga tī, ā, he raina angiangi e whakaahua ana i te keke. Mā te uri me ngā pānga peita e tāpiri he āhua ātaahua. He pepa kraft te hanga o te whakakāpuia. E hāngai ana te hoahoa ki te tikanga o te penapena tī ki roto i te kōhua paru, e whakaatu ana i te aroha mau tonu i waenganui i te tangata. Ko te whāinga he tuku i te whanaungatanga mā tētahi koha iti noa.
The Recognition
About the A' Design Award Hiriwa
Ko Tea and Pastry Primary Function: Whakakāpuia Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tea and Pastry Primary Function: Whakakāpuia Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tea and Pastry Primary Function: Whakakāpuia Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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