Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge nā Antonia Skaraki

Ko te hoahoa Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge nā Antonia Skaraki he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge

nā Antonia Skaraki

Kiritaki: Psiloreitis

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

18,899

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94659

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge

Tuhinga Pukapuka: Ko Psiloreitis he hoahoatanga whakapaketanga tāpiritanga iti mō tētahi inu ngenge Gazoza. E tohu ana te whakapaketanga i te whitu tekau tau o te hanganga. Ko ia tapanga e pā ana ki tētahi tekau tau rerekē, mai i te tekau tau 1950 ki te tekau tau 2010, e whakamahi ana i ngā tauira e hono ana ki te ahua kākahu, puoro me te hangarau o ia wā. Ka whakaritea ngā hoahoa hei tauira patchwork ā-ao hou o te tae me te āhua. He karaehe te hanga o te pounamu, ā, he kiri pepa te tapanga, i tīpakohia hei rongoā whai take ki te taiao. He ahurea motuhake tō ia pounamu, nā reira ka taea te kohikohi i te tapeke katoa o ngā momo.

Te Whakamihi

Mō te A' Design Award Rino

Ko Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Psiloreitis Mahi Matua: Te Whakapaketanga Inu Ngenge mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Inenga & Pēketanga: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tūtohu: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Hangarau Whakanao: Glass and paper. Environmentally friendly packaging.
Wero Hoahoa: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Rangahau: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Whakaaweawe: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Roanga o te Kaupapa: The project started and finished in 2019, in Athens, Greece.
Rerenga Mahi: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Ngā Mema o te Rōpū: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Whakamana Whakaahua: A.S. Advertising, 2019