Avgoulakia Kete Hokohoko by Antonia Skaraki

Avgoulakia Kete Hokohoko by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Avgoulakia Kete Hokohoko

by Antonia Skaraki

Client: Zouras Farm

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #94660

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avgoulakia Kete Hokohoko

Ko tēhea i tīmata tuatahi: te heihei, te hua rānei? Ko te pātai tuatahi tēnā e whakautua ana i te nuinga o te wā, engari i tēnei take, he pātai anō kē. Mēnā e hiahia ana koe ki te wheako i tētahi hua tūturu i roto i tētahi āhua ohorere, rerekē hoki, he aha tāu e hiahia ai? Nā, tuatahi rawa atu, he whakaaturanga ohorere ka tū whakahī. Ko tēnā te mea i hangaia mō te tohu Avgoulakia, mā te ariā auaha ka taea te whakaatu i te ahurei o te tohu i roto i te āhua hou, rerekē, tākaro hoki.

The Recognition

About the A' Design Award Rino

Ko Avgoulakia Kete Hokohoko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Avgoulakia Kete Hokohoko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Avgoulakia Kete Hokohoko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019