Post Herbum He Toka Kapi by Kristina Asvice

Post Herbum He Toka Kapi by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Post Herbum He Toka Kapi

by Kristina Asvice

Client: Vilnius College of Technologies and Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #97378

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Colors

The Design

About Post Herbum He Toka Kapi

Ko nga otaota katoa i tupu i Lithuania kua waiho hei akiaki mo te waihanga i tetahi kapi motuhake, me te hiahia kia whakapuaki i te kohinga rauropi me te kohinga. Ko nga mea rereke me te wa ano he ahua ngawari o te tapatoru ka taea te whakapuaki i tetahi hua ngawari ki te kaapiri pai ake. Мilky ma te tae me te parauri e whakaatu ana i te koiora me te tuuturu o nga otaota. Ko nga whakaahua ngawari me te aukati i te taera e whakanui ana i te hiranga o nga otaota ka kohia e te ringaringa. Ma te ata me te pono ko te hua ngoikore tonu.

The Recognition

About the A' Design Award Parahi

Ko Post Herbum He Toka Kapi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Post Herbum He Toka Kapi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Post Herbum He Toka Kapi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging: Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags: Paper box, herbs, organic, triangular box, rhomb
Production Technology: The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge: The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research: The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration: Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration: Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow: All parts of the boxes are folded without glue.
Patents: Copyrights belong to Kristina Asvice, 2019.
Team Members: Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.