Laround Paetukutuku by Anna Muratova is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Paetukutuku me te Tukutuku Competition Category.

ParahiTukutuku· 2020

Laround Paetukutuku

by Anna Muratova

Client: Anna Muratova

A' Design Award Parahi Winner in Tukutuku Category

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Verified Award Winner

Verify Award Status for #97369

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laround Paetukutuku

I te paetukutuku e hoahoa ana te whakaahua o te mapi i whakamahia ki te tohu i te haerenga. Ko nga raina me nga porohita tetahi tohu mo te nekehanga o te tangata ki tetahi mapi. Ko te whaarangi he taangata nui me te maia ki te aro atu ki nga kaiwhakamahi. Ko nga whaarangi mo nga haerenga rereke nga whakaahuatanga me nga whakaahua o nga waahi, a ka taea e te kaiwhakamahi te kite he aha nga mea e kitea e ia i te haerenga. Mo te whaikorero i whakamahia e te kaihoahoa te tae kikorangi. He iti te paetukutuku ki te ma.

The Recognition

About the A' Design Award Parahi

Ko Laround Paetukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Laround Paetukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Laround Paetukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website promotes Laround tours around LA. The website is very minimalist and clean. Bright colors and big bold typography make a modern feel and look. Also pictures of places and videos add visual atmosphere of the places tourist will see.
Dimensions & Packaging: This is a responsive website. It has desctop, tablet and mobile versions of the site.
Tags: Design, website, tours, travel
Production Technology: The design of the website was made in Adobe Photoshop.
Design Challenge: The website design should be simple and clean. Everything should work to inform the visitor about the tours. But at the same time the website should be visually interesting and different from others.
Research: This is a website of the tours, so it should contain all of the important information about it and it should be easy to understand. The form for booking a tour should take small amount of time and should be simple to complete.
Inspiration: Design for the website was inspired by the maps we use while travelling. The main page is a map of Downtown LA made in a minimalistic way. Also in website circles and lines are used which represent the movement of a person in a map.
Project Duration: Design of the website took a month. The project started in December 2019 and finished in January in Korolev, Russia.
Operation Flow: On the left of the website there is a menu (in tablet and mobile versions at the top), where you can select specific tour or make your own tour. On the page of the tour there is a description with photos. When you hover over photos they become colorful.Also by clicking on them you can view all gallery of photos in full screen view. On the page about us there is a video which allows a user to see what to expect from the tours.
Image Credits: Unsplash photos