Ko te hoahoa Route Ara nā Adao Liu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Route Ara

nā Adao Liu

Kiritaki: Personal Project

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97908

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Route Ara

He pānui i hangaia hei kaupapa taatotanga whakaahua mō te kura. I whakahaeretia he rangahau ā-taiao i roto i te tāone hei tuhi i ngā momo reta pono. I tīpakohia he tuhi-ā-ringa ātaahua i kitea ki runga i tētahi wākena hei whakaaweawe. Ko te takirua rārangi i mahue i ngā mākā ki runga i te mata piata, koinei te reo ataata matua o te pānui. Ko te ingoa Ara e pā ana ki te whakaahua whakaaweawe, i tangohia mai i roto i tētahi waka e neke ana, me ngā rārangi takirua, e whakamahara ana ki ngā ara i mahue i ngā wira. Ko te pānui whakamutunga e whakaputa ana i te nekehanga me te ahunga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Route Ara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Route Ara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Route Ara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Whakaaweawe: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Pānuitia te Pānui Pāpāho

Kaitautoko