Yic Barbecue Market Identitas Visual dek Youjia Gu

Yic Barbecue Market Identitas Visual dek Youjia Gu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2020

Yic Barbecue Market Identitas Visual

dek Youjia Gu

Klien: MET Creative Brand

Pamenang A' Design Award Gangsa dalam Kategori Grafik

10,351

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100459

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yic Barbecue Market Identitas Visual

Yic Barbecue Market marupokan identitas visual nan diciptokan untuak sabuah restoran barbecue. Identitas ko dibangun basandokan bunyi dari prosesu memanggang, nan diungkapkan sabagai Zila, nan mambantuak slogan brand sarato sistem copywriting nan lebih laweh. Sabuah karakter kaciak pamakan dagiang nan banamo Zila beast babagai sabagai maskot brand, jo muko nan lucu sarato muluik nan tabukak. Bantuak bulek saroman bintang jo bola banang manggambarkan planet jo antariksa, mandukuang tema planet barbecue. Warna oranye tarang jo hijau-biru mambarikan identitas ko gaya nan playful sarato fashionable. Identitas ko diaplikasikan di sapanjang ruangan interior nan lueh 280 meter pasagi.

Pangakuan

Tantang A' Design Award Gangsa

Yic Barbecue Market Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yic Barbecue Market Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yic Barbecue Market Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensi & Kemasan: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Teknologi Produksi: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Tantangan Desain: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Penelitian: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspirasi: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Durasi Proyek: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Alua Operasi: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Paten: Copyrights belong to Youjia Gu, 2018
Anggota Tim: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Kredit Gambar: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.