Serious Little Squid Fungsi Utama: Identitas Visual dek Youjia Gu

Serious Little Squid Fungsi Utama: Identitas Visual dek Youjia Gu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2020

Serious Little Squid Fungsi Utama: Identitas Visual

dek Youjia Gu

Klien: MET Creative Brand

Pamenang A' Design Award Gangsa dalam Kategori Grafik

9,446

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100470

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Serious Little Squid Fungsi Utama: Identitas Visual

Teks Buku: Serious Little Squid marupokan identitas visual nan diciptokan untuak sabuah brand restoran. Identitas iko dibangun sakaliliang A Zheng, sabuah karakter cumi-cumi nan malambangkan pagawai kantor di parkotaan. Rinci-rinci sarupo dasi jo tutuik kapalo mambuek karakter ko mudah dikenali. Gaya grafis nan dipakai mangikuik film bisu hitam putiah, jo mampakai humor dingin sarato scene komik nan sederhana. Sabuah seri ilustrasi nan diberi namo inner theater manampilkan kahidupan sahari-hari di kota basa. Tujuannyo adolah untuak mambangun nada brand nan positif sarato hubungan nan rapek jo konsumen mudo.

Pangakuan

Tantang A' Design Award Gangsa

Serious Little Squid Fungsi Utama: Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Serious Little Squid Fungsi Utama: Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Serious Little Squid Fungsi Utama: Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensi & Kemasan: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Teknologi Produksi: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Tantangan Desain: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Penelitian: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspirasi: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Durasi Proyek: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Alua Operasi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Paten: Copyrights belong to Youjia Gu, 2019.
Anggota Tim: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Kredit Gambar: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.