Basi Grafik · 2021

Hmp Identitas Visual

by Fanny De Bray

A' Design Award Basi 2021 in Grafik
CLIENT: Made for you
Estimated Number of Design Views: 11,197
Verification code EE721F9E20 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hmp Identitas Visual

HMP adolah identitas visual nan dibuek untuak sabuah grup teknik mesin. Logo tu manegasan kakuatan parusahaan sarato mampajaleh komunikasinyo. Huruf-huruf dibantuak samo jo caro grup ko mancap huruf tu di ateh potongan-potongan hasil karajonyo. Sketsa jo skema teknis di baliakang manggambarkan dukungan global nan disadiakan dek HMP. Satiok bidang kaahlian ditandoi jo pictogram sarato warna nan khusus, nan dipiliah basamo klien untuak manjalehkan bamacam-macam layanan nan ado. Identitas ko disasuaikan untuak media digital jo cetak, tamasuak kartu namo, kertas kop surek, sarato map.

About the A' Design Award Basi

Hmp Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hmp Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hmp Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Press Kit

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Image Credits: Photographer: Maxime Huriez