Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi by PepsiCo Design and Innovation

Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi

Adrenaline Space adolah desain kemasan edisi tabateh untuak minuman energi nan dijua di Rusia. Desain ko marayoan panjalajahan angkaso sarato manyokong posisi merek nan mangajak konsumen untuak malampaui bateh diri. Sabuah galaksi bintang ameh nan bakilauan diletakkan di ateh latar biru pakek, mangasilkan undangan visual untuak maraiah ketinggian baru. Kemasan ko juo manyampaikan panambahan jus sarato manonjolkan bahan-bahan jo manfaat kafein, vitamin, jo taurin. Konsep ko dikembangkan sabagai jawaban ateh pertanyaan dari klien ritel.

The Recognition

About the A' Design Award Perak

Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Adrenaline Space Fungsi Utamo: Kemasan Minuman Energi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release