Lays Heartwork Primary Function: Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Periklanan Competition Category.
PerakPeriklanan· 2021
Lays Heartwork Primary Function: Kampanye Iklan
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Perak Winner in Periklanan Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Primary Function: Kampanye Iklan
Lays Heartwork adolah kampanye iklan nan dibuek untuak merek Lays samaso pandemi Covid-19. Kampanye ko manyampaikan tarimo kasih ka urang-urang nan bakarajo di baliak layar dalam rantai nilai Lays, tamasuak patani, pakarajo pabrik, supir truk, padagang eceran, sarato pakarajo pangantaran. Warna-warna nan tarang jo optimis dipadukan jo pasan tarimo kasih nan langsuang di sapanjang desain kamasan. Satiok bungkuih manjadi panghormatan ka pakarajo komunitas nan jarang mandapek ucapan tarimo kasih sacaro langsuang. Tujuannyo adolah untuak manunjuakkan baraso karajo sahari-hari nan sarupo itu indak hanyo karajo kareh, tapi juo karajo hati.
The Recognition
About the A' Design Award Perak
Lays Heartwork Primary Function: Kampanye Iklan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Lays Heartwork Primary Function: Kampanye Iklan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Lays Heartwork Primary Function: Kampanye Iklan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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