Pepsi X SHFW Kaleng Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2021
Pepsi X SHFW Kaleng Minuman
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Kaleng Minuman
Pepsi X SHFW adolah kaleng minuman edisi tabateh nan dibuek untuak Shanghai Fashion Week Spring/Summer 2020 sarato dikaluaan di Tiongkok. Kaleng ko marupokan bagian dari sistem identitas visual nan labiah laweh nan dikambangan untuak acara nan samo. Tema musim Sensation and Source manuntun disain ko sarato mancaminan panjajakan babagai sudut pandang. Bantuak nan tainspirasi dari elemen organik jo kaco dipadukan dalam suatu ruang dimensional. Hasianyo mangaikkan samangaik merek Pepsi Black jo karajo nan babagai ragam dari para disainer mode nan dipatunjuakan di acara tu.
The Recognition
About the A' Design Award Perak
Pepsi X SHFW Kaleng Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pepsi X SHFW Kaleng Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi X SHFW Kaleng Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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