Tazo Refresh Fungsi Utamo: Kemasan Minuman by PepsiCo Design and Innovation

Tazo Refresh Fungsi Utamo: Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Tazo Refresh Fungsi Utamo: Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Fungsi Utamo: Kemasan Minuman

Tazo Refresh adolah desain kemasan untuak sabuah lini teh es premium nan siap diminum. Lini ko badasakan tigo raso merek nan lah tanamo, banamo Zen, Awake jo Passion. Teh-teh ko lah basertifikat organik sarato indak manganduang pewarna atau pamanih buatan. Kemasan ko tasadio dalam boto sakali sajian 12 ons jo boto banyak sajian 42 ons nan tabuek dari 100 persen plastik pasca-konsumen. Warna bahan nan mancolok dipadukan jo putiah untuak manggambarkan tiok raso sagar sacaro jaleh di rak. Desain ko batujuan untuak mampatahankan pambali nan lah ado sarato manariak audiens nan labiah suko batualang.

The Recognition

About the A' Design Award Perak

Tazo Refresh Fungsi Utamo: Kemasan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Tazo Refresh Fungsi Utamo: Kemasan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Tazo Refresh Fungsi Utamo: Kemasan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release