4Vita Herbs Kamasan Minuman Herbal by Maria Stylianaki

4Vita Herbs Kamasan Minuman Herbal by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2021

4Vita Herbs Kamasan Minuman Herbal

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #119262

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Colors

The Design

About 4Vita Herbs Kamasan Minuman Herbal

4Vita Herbs marupokan sabuah rancangan kamasan untuak babagai jinih rampah nan dipakai untuak mambuek minuman. Satiok kamasan mambawok sabuah gambar, sarato palet warna nan saroman manghubuangkan gambar-gambar tu manjadi satu identitas visual nan manyeluruh untuak sadonyo seri produk ko. Warno-warno nan cerah tu diilhami dek warno ladang rampah, babeda jo warno-warno lamah nan lazim dipakai dek produk saroman. Teks deskriptif diletakkan di bagian dapan kamasan, indak di balakang, supayo manfaat sarato informasi utamo bisa dibaco jo capek. Kamasannyo bakatuak doy pack plastik nan dilengkapi jo zipper, nan mampatahankan kasegaran rampah satalah kamasan tu partamo kali dibukak.

The Recognition

About the A' Design Award Gangsa

4Vita Herbs Kamasan Minuman Herbal adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. 4Vita Herbs Kamasan Minuman Herbal dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. 4Vita Herbs Kamasan Minuman Herbal mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.