Africolor Festival Identitas Visual Festival by Manuela Bonnet

Africolor Festival Identitas Visual Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2021

Africolor Festival Identitas Visual Festival

by Manuela Bonnet

Client: Africolor

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Identitas Visual Festival

Africolor Festival adolah identitas visual nan dibuek untuak edisi ka tigo puluah taun sabuah festival musik nan diadokan di Paris. Rancangan iko didasari dek ide resonansi, nan mamperlihatkan baraso festival ko taruih bagaung sapanjang maso jo malampaui batas. Sabuah permainan tipografi mamotong sarato mangulang huruf-huruf pado judul untuak manciptokan irama nan hiduik. Identitas ko jaleh, langsuang, panuah warna, sarato manggembirakan. Poster dihasilkan dalam duo versi nan babeda, ciek warna merah sarato ciek lai warna hijau. Sistem visual nan samo diaplikasikan pado brosur, flyer, poster subway, spanduk, tote bag, sarato publikasi media sosial.

The Recognition

About the A' Design Award Gangsa

Africolor Festival Identitas Visual Festival adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Africolor Festival Identitas Visual Festival dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Africolor Festival Identitas Visual Festival mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet