Clarity Identitas Korporat by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2021
Clarity Identitas Korporat
Client: Clarity Innovations
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Identitas Korporat
Clarity marupokan identitas korporat nan dirancang untuak sabuah paruisahaan teknologi. Logo tu manggabuangkan duo simbol nan dipakai dalam coding, diletakkan di dalam sabuah segitigo nan mancarminkan garak maju. Warna biru tuo mangungkapkan raso picayo, samantaro warna biru tarang marujuak ka teknologi. Huruf Neo Sans dipakai karano tampilannyo nan modern, nan saraghi jo sudut buleknyo logo tu. Gradasi jo bantuak abstrak dihindari, sainggo identitas iko basandar ka bantuak nan sederhano jo karakter coding. Identitas iko ju diaplikasikan ka mercandaise korporat.
The Recognition
About the A' Design Award Gangsa
Clarity Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Clarity Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Clarity Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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