Open Air Identitas Korporat dek Ana Fatia and Sofia Silva adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2022
Open Air Identitas Korporat
Klien: Oskar&gaspar
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #131473Desain
Tantang Open Air Identitas Korporat
Open Air adolah identitas grafis jo ekspresi visual dari video mapping nan dikombinasikan jo pertunjukan tari akrobatik vertikal. Konsep ko manjajaki plastisitas nan manyatuakan dari kabarasamoan jo kababasan antaro garakan-garakan organik dari babarapo individu barkaitan jo sabuah parmukaaan abstrak jo surreal, hampir indak tampak dek mato, sarupo atom atau partikel-partikel mikro nan diamati di bawah cahayo mikroskop. Iko adolah sabuah dialog antaro kaadaan abstrak jo kaadaan fisik.
Pangakuan
Tantang A' Design Award Gangsa
Open Air Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Open Air Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Open Air Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
- Dimensi & Kemasan
- Mupi 1185 mm x 1750 mm
Poster A2 420mm x 594 mm
Poster A3 297 mm x 420 mm
Poster A4 210 mm x 297 mm
Invitation DL 201mm x 99 mm
Event Badge 100 mm x 140 mm
T-Shirts XS, S, M, L - Tag
- Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
- Teknologi Produksi
- The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
- Tantangan Desain
- The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
- Penelitian
- We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
- Inspirasi
- With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
- Durasi Proyek
- The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
- Alua Operasi
- The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment.
Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information. - Anggota Tim
- Creative & Art Director: Ana Fatia
Designer Graphic & Motion: Sofia Silva - Kredit Gambar
- Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4
Video Credits: Art Direction AnaFatia,
Graphic & Motion Design Sofia Silva
Sound Credit: Oscar Benito
Disponsori
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