Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras by Zhu Hai and Fang Jian

Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award Gangsa Winner in Kamasan Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Xiaofengtan marupokan kemasan untuak minuman keras Cino nan kualitas tinggi. Bantuak botol iko diambiak dari guci karamik nan sacaro tradisional dipakai di Cino untuak manyimpan minuman keras, dibantuak baliak jadi bantuak nan sederhano sasuai jo selera modern. Badan nan bulek ko paralik jo talapak tangan, nan mambuek botol iko mudah dipacik sarato mancegah lincin. Tutuiknyo nan bawarna ameh mampunyoi garih bagalombang tagak sarato mudah dibukak. Titiak-titiak ameh mambantuak tekstur di ateh botol maupun di kotak kubuih nan padek, nan ukurannyo 130 x 130 x 135 milimeter. Kotak iko dibuek dari kertas nan bisa taurai sacaro alami, sarato ukurannyo nan diperketek mangurangi pamakaian bahan.

The Recognition

About the A' Design Award Gangsa

Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang