Sprezzatura Identitas Korporat by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2022
Sprezzatura Identitas Korporat
Client: Thanachit Chouriyagul
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Identitas Korporat
Sprezzatura ko adolah kombinasi retail, klub sosial, studio, bar, jo lain-lainnyo. Namun, untuak manyampaikan pasan ko kapado calon palanggan, merek-nyo musti bakarambanag jo manunjuakkan bahaso inyo mangandung hakikat, karakter jo visi nan sabanarnyo. Identitas logo dirancang untuak bana-bana mawakili merek Sprezzatura, manambuahkan karakter mewah namun rancak, marangkuah karakter Italia, jo punyo fleksibilitas nan cukuik untuak digunoan dalam proyek atawa material lain nan diparaluakkan di maso nan akan datang.
The Recognition
About the A' Design Award Basi
Sprezzatura Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Sprezzatura Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Sprezzatura Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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