Gangsa Kamasan · 2022
Lay's Love Fungsi Utamo: Kemasan Makanan Ringan
by PepsiCo Design and Innovation
- A' Design Award Gangsa 2022 in Kamasan
- Estimated Number of Design Views: 20,166
- Verification code 24B2101E4E · Verify this award
Colors
About Lay's Love Fungsi Utamo: Kemasan Makanan Ringan
Teks Buku: Lay's Love adolah rancangan kemasan nan dibuek untuak duo raso makanan ringan edisi tabateh di India, Lay's Herby Crush jo Lay's Cheesy Love. Satiok kemasan manampakkan gambar tangan nan mambantuak sabalah hati, sahinggo apobilo duo kemasan iko diletakkan sabalah-manyabalah, mako lengkaplah bantuak hati tu sambia manggabungkan duo raso tersebut. Tulisan skrip nan tebal di tangah kemasan manunjukkan namo rasonyo. Di baliak gambar tangan tu, ado siluet sapasang urang nan bajalan di tapi pantai, pohon kelapa, sarato awan nan lambuik. Rancangan nan panuah warna iko dibuek untuak mamperingati persahabatan jo cinto di antaro konsumen mudo.
About the A' Design Award Gangsa
Lay's Love Fungsi Utamo: Kemasan Makanan Ringan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lay's Love Fungsi Utamo: Kemasan Makanan Ringan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lay's Love Fungsi Utamo: Kemasan Makanan Ringan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
