Gangsa Kamasan · 2022
Lay's Smiles Campaign Fungsi Utamo: Kamasan Makanan
by PepsiCo Design and Innovation
- A' Design Award Gangsa 2022 in Kamasan
- Estimated Number of Design Views: 24,636
- Verification code 69A6FEF63D · Verify this award
Colors
About Lay's Smiles Campaign Fungsi Utamo: Kamasan Makanan
Kampanye Lay's Smiles adolah sabuah rancangan kamasan makanan nan dikaluaan di Rusia. Sabuah wajah nan gadang sadang tasanyum manjadi elemen visual utamo di satiok kamasan. Kamasan iko mampatahankan identitas visual Lay's nan lah ado, sarato tando warna nan manunjuakkan raso dari produk tu. Dukuangan nan dibarikan ka Program Persahabatan dari Best Buddies Foundation ju ditampilkan di kamasan tu. Satu rubel disumbangkan ka program tu dari satiok kamasan nan dibali. Tujuannyo iyolah untuak bagi pasan nan positif sarato manampilkan merek sabagai merek nan bamakna.
About the A' Design Award Gangsa
Lay's Smiles Campaign Fungsi Utamo: Kamasan Makanan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lay's Smiles Campaign Fungsi Utamo: Kamasan Makanan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lay's Smiles Campaign Fungsi Utamo: Kamasan Makanan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
